The ten emotions that add the most force to a sales or marketing effort
1. Achievement - How does your product/service contribute to the customer's achievement or accomplishment of something notable in life? In this example, your product/service becomes part of the customer's identity.
2. Pride of ownership - How does your product/service contribute to the pride someone would feel from ownership? When you pit pride against features or benefits, pride usually wins in the end.
Homework
anorexic angel
put the object in my pocket. walk around a little, with my hands in my pocket, taking the wrappers off. walk out of the store. and then never use the thing i stole because i figure out later that i don't need it.